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Six strategies middle-market companies can use to navigate inflation.

Updated: Sep 19, 2022


Inflation is challenging for every business, but it's particularly challenging for midsize firms. Unlike smaller companies, these organizations have enough resources to deal with inflation creatively and take advantage of the opportunities they can create. Still, they may lack the scale or expertise to do so effectively. Moreover, because midmarket companies are operating in an environment where cost structures are on the rise and customer expectations are growing ever more demanding, they must be very strategic in managing through this transitionary period.

Risks and opportunities

Now that you have a better understanding of how inflation can impact your business, it's essential to understand the risks and opportunities that inflation presents.

Adjust pricing strategy

As a middle-market company, you have many tools to navigate inflation. One of the most powerful is price. Price is a signal of value, and it can be used to influence behavior in different ways. For example, you can use price to influence perceptions about your products and services or even position them in the marketplace—all while Inflation is challenging for every business, but it's particularly challenging for midsize firms. Unlike smaller companies, these organizations have enough resources to deal with inflation creatively and take advantage of the opportunities they can create. Still, they may lack the scale or expertise to do so effectively.

Redesign products

There are many ways to redesign a product, but most will help you save money. For example:

  • Redesign the product to be more cost-effective. If your current product costs too much to make and is not selling well, it's time for a redesign. You can try making it smaller or cheaper or both.

  • Redesign the product so as not to need repair so often. An excellent way to do this is by using better quality materials in its construction—metal instead of plastic, for example—and designing it so that parts don't break easily. Redesigning will protect your business from costly repairs later on down the road when customers stop buying from you because they're no longer satisfied with what they're getting from their purchases (or because nobody else wants them either).

  • Redesign the product so that when repairs are needed, there aren't as many parts involved; this will mean fewer labor hours spent fixing things up again after something goes wrong with an earlier repair job did not work out exactly how planned! It also means less material used overall, less space taken up inside warehouse storage units where inventory sits awaiting sale before being shipped off into homes across America where families live happier lives under one roof, but we digress.

Evaluate supply chains

To improve your supply chain, you'll need to examine each stage of your business.

First, look at ways you can reduce costs. Reducing costs could include finding cheaper vendors or negotiating better deals with existing vendors. You can also try switching suppliers if the quality of the product is good and the price is right.

Next, consider ways to improve product quality by researching new materials or features to add to your products. Also, look into new manufacturing methods that might make it possible to produce better-quality goods while keeping costs low and increasing efficiency (for example, robots are often used in industrial manufacturing environments because they're faster than humans).

Finally, evaluate customer service options such as warranties and returns policies so as not to lose customers due to low service levels during inflationary pricing pressures on manufacturers' margins (and vice versa).

Reformulate business model

  • First, you need to understand what a business model is. It's typically defined as how your company gets paid and how it delivers value to your customers.

  • Next, you can reformulate your business model by answering these questions:

Where does my company get its revenue?

How do we deliver value to our customers?

  • Once you've reached an understanding of how your current business works, it's time to find the right way forward for your organization:

Change behaviors

  • Change your mindset. You don't have to stop believing in the value of saving or investing, but you need to be realistic and ensure that you're not putting too much money into high-risk options like stocks or mutual funds.

  • Change your attitude. Be prepared for the possibility that inflation will destroy the middle class as we know it, and focus on ways to preserve your family's wealth despite this threat from within our government.

  • Change your expectations and perspective about how you live today, so that tomorrow can be better than today was—and yesterday was before all this started happening!

Being proactive and making good choices can help your company thrive despite inflation.

A robust business model, a strong supply chain, and a strong pricing strategy are all critical to success in the middle market. In addition, remaining agile and making good choices will help your company thrive despite inflation.

  • Being proactive

  • Making good choices

  • A strong business model

  • A strong supply chain

  • A strong pricing strategy

Conclusion

Inflation can be challenging, but it's important to remember that the current situation is not unprecedented. It's happened before and will happen again. By preparing for inflation well in advance, companies have the time to make adjustments that are right for them. And by taking advantage of opportunities as they arise, companies can gain a competitive advantage over their peers.

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KREDED is a technology company servicing the middle market to optimize their operations.

All loans are subject to the lender's underwriting criteria, including, but not limited to, business and personal cash flow and credit, quality of collateral, industry, time in business, and economic trends. Kreded does not originate, underwrite, fund, or service loans, and it does not collect or store proprietary information beyond basic contact details.

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